Our Work
Branding
A National Story for Adal, Told Beautifully
A tourism identity rooted in landscape, culture and quiet confidence.
- Client
- Adal National
- Region
- Middle East
- Year
- 2024
- Industry
- Tourism
Overview
We built a tourism identity for Adal National that could carry an entire country's story with restraint and warmth.
Related services: Logo Design & Branding · Digital Marketing · Social Media Marketing · Branding agency in Saudi Arabia
- Campaign impressions
- 62M
- Site visits
- +4.8×
- Partner sign-ups
- 128
The challenge
A country brief, not a product brief
Adal needed an identity that could sit above hotels, airlines, embassies and local operators — without flattening any of them.
Our approach
Landscape as the lead voice
We built the identity around photography of place. The wordmark, typography and colour system were deliberately restrained so the country could speak first.
The outcome
A launch felt at national scale
Launch campaigns reached 62M impressions, site visits grew 4.8×, and 128 travel partners signed onto the visual system in the first quarter.