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Orbitco brand cover — blue orbital technology graphic
Our Work
Branding

Launching Orbitco as a Modern Tech Brand

From startup identity to a scalable digital presence.

Client
Orbitco
Region
United Kingdom
Year
2024
Industry
Technology
Overview

We rebuilt Orbitco's brand system and launched a conversion-focused website that positioned them as a credible tech partner for enterprise clients.

Related services: Logo Design & Branding · Website Development · Digital Marketing

Organic traffic
+184%
Qualified demos
3.2×
Time to launch
6 weeks
The challenge

A great product with an unclear story

Orbitco had strong engineering but a fragmented identity across decks, product UI and marketing. Enterprise buyers weren't convinced at first glance, and the site converted poorly.

Orbitco brand challenge — abstract orbital technology visual
Orbitco · The challenge
Our approach

A confident, engineering-led identity

We built a wordmark, colour system and typography grid rooted in precision. Every touchpoint — pitch deck, product screens, sales collateral — was rebuilt on the same rails.

Orbitco brand system — modern engineering-led visual language
Orbitco · Our approach
The outcome

A launch that opened enterprise doors

The new site and brand shipped in six weeks. Within a quarter, organic traffic nearly tripled and the sales team booked 3.2× more qualified demos from inbound.

Orbitco launch outcome — new website and brand rollout
Orbitco · The outcome