Our Work
Campaigns
A Launch Campaign for stc's Next-Gen Network
A national telecom launch delivered with clarity and craft.
- Client
- stc
- Region
- Saudi Arabia
- Year
- 2024
- Industry
- Telecommunications
Overview
We shaped the launch campaign for stc's next-gen network across broadcast, digital, and out-of-home — with one consistent story.
Related services: Digital Marketing · Public Relations & News Coverage · Social Media Marketing · Marketing agency in Saudi Arabia
- Aided awareness
- +22 pts
- Campaign reach
- 48M
- Earned press
- 140+
The challenge
A big launch with a lot of moving parts
stc needed a single narrative that could survive being adapted for TV, radio, digital, retail and PR — without diluting on any one of them.
Our approach
One story, disciplined execution
We wrote a single campaign platform and shipped a channel playbook so every partner — agency, PR, retail — pulled from the same source.
The outcome
A launch felt across the country
Aided awareness climbed 22 points, reach hit 48M, and the campaign earned more than 140 press placements without paid boost.