Our Work
Paid Advertising
Driving Uber Sign-ups with Always-On Performance
A performance engine tuned for growth in every launch city.
- Client
- Uber
- Region
- India · GCC
- Year
- 2023
- Industry
- Mobility
Overview
We built an always-on performance engine for Uber driver and rider acquisition across launch cities.
Related services: Google Ads Management · Digital Marketing · Meta Ads Management · Google Ads agency in Saudi Arabia
- CAC
- -29%
- Sign-ups
- +3.6×
- Creative iterations
- 220+
The challenge
Growth targets that moved every quarter
Uber needed acquisition volume in new cities without letting cost per sign-up creep up as they scaled.
Our approach
A creative and channel testing loop
We stood up a weekly creative testing cadence across Meta, Google and programmatic, and rebuilt reporting so every rupee tied back to a sign-up.
The outcome
Scale without cost blow-out
Sign-ups grew 3.6× while CAC fell 29%. Over 220 creative variants shipped in a year, feeding a compounding library of what works.