Our Work
Campaigns
A Regional Campaign that Made Zomato Feel Local
One campaign, five cities, one very hungry audience.
- Client
- Zomato
- Region
- India
- Year
- 2023
- Industry
- Food & Delivery
Overview
We ran a five-city launch campaign that made Zomato's expansion feel unmistakably local in every market.
Related services: Digital Marketing · Social Media Management · Google Ads Management
- Campaign reach
- 24M
- CAC
- -37%
- First orders
- +2.1×
The challenge
Scale without sounding scaled
Zomato needed a campaign that could ship across five cities in weeks — but still feel like the neighbourhood was speaking, not head office.
Our approach
One idea, five local accents
We built a core creative platform and rewrote it in five city-specific voices, casting food, humour and copy to match each market.
The outcome
A launch that opened five markets at once
The campaign hit 24M people, cut cost per acquisition by 37% and more than doubled first-order volume in the launch window.